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  • How to Use Video Data to Score Your Leads October 2, 2015
    Are you focused on helping your team close more sales? If you're like most marketers, you are. And you probably already know that lead scoring can be really helpful. Creating a simple lead scoring system isn't easy—especially if you want to include video data. Video is engaging for your visitors and can indicate purchase intent. […]
    Andrew Capland
  • What Do Your Emoji Choices Say About You? October 1, 2015
    This post is part of our Non Sequitur Fridays series, which will feature a different Wistian's take on a non-Wistia-related topic each week. It's like our "employee of the month" but less "of the month"-y. Meryl Ayres is the blog editor at Wistia. She loves forcing teammates to participate in group activities. Hence this post. […]
    Meryl Ayres
  • Do Yourself a Favor and DIY September 30, 2015
    Don't have the means to outsource a project? Do it yourself. Hate the way something is being done? Improve upon it, make it better—DIY. The entrepreneurial spirit is alive and well in 2015. We're constantly being empowered to take charge and become experts at whatever we want, from building websites to starting our own online […]
    Jenny Mudarri